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It's an excellent tool for identifying trends and opportunities, and can assist with content strategies by identifying topics with the greatest potential.<br><br>AnswerThePublic is another free SEO tool that uses search engine data to identify the types of questions people are looking for revolving around your target keywords. This can be helpful for making blog topics and preparing a social media calendar. AnswerThePublic can also assist with research on keywords as well as competitor analysis and much more.<br><br>SEMrush is a very popular tool for digital marketers. It offers a wide range of features for search optimization and competitor analysis. It includes a vast backlink index, keyword explorer, and site audit functionality along with comprehensive user documentation. It is also an excellent choice for entrepreneurs who run e-commerce who want to gain insight into the strategies of their competitors and the most effective pages and content.<br><br>Moz Pro is an SEO tool that comes with many options, and has less learning curve in comparison to other tools. It also has the ability for its high-quality metrics, like the Priority Score which can assist with optimization and improve the rankings of search engines.<br><br>This tool is essential for SEO professionals that want to stay on top of the competition and take smarter marketing decisions. It helps optimize websites and improve the search engine ranking through analysing competitor's content and sites. It is a versatile tool that can be used for small businesses, bloggers and marketers.<br><br>Authority Labs is another good alternative for SEO professionals. It comes with a variety of features, including local-specific ranking tracking and white-label reports. 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